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Activities in Tequila

La Rojeña Distillery Tour

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Experience the most authentic essence of Mexico with a visit to La Rojeña, the oldest distillery in Latin America. You’ll discover the secrets of José Cuervo tequila!

Experience the most authentic essence of Mexico with a visit to La Rojeña, the oldest distillery in Latin America. You’ll discover the secrets of José Cuervo tequila!

La Rojeña Distillery

Located in the heart of Tequila, La Rojeña is the oldest active distillery in Latin America, founded in 1758. As you walk through its doors, you’ll be surrounded by the aroma of agave and travel back in time as you explore its courtyards and rooms full of tradition.

During your visit, you’ll follow the artisanal tequila-making process step by step. You’ll see how the agave is selected, cooked in masonry ovens, the juices extracted, and then aged in barrels in the cellar.

Depending on the option you choose when booking, you can enhance your experience with visits to the agave fields to see the jimadores in action or take part in specialized tastings of José Cuervo Tradicional and Maestro Dobel tequila.

Tour Options

When booking, you can choose from the following experiences:

Self-Guided Tour (1.5 Hours)

This is the perfect introduction to the distillery. You’ll take a self-guided tour through the most representative areas of La Rojeña to learn the basics of the production process and the history of the distillery. At the end, you’ll enjoy a tasting of 1 tequila.

José Cuervo Experience (1.5 Hours)

Want to go deeper? This option includes a full tour of the distillery with a detailed explanation of the process. The highlight is a guided tasting of 4 tequilas from the José Cuervo Tradicional line, ideal for learning to distinguish aromas and profiles.

Distillery & Agave Fields Tour (3 Hours)

With this option, you’ll connect with the origin of the drink. We’ll begin by visiting the agave fields, where you’ll learn about cultivation and harvesting in the agave landscape. Then, we’ll return to the distillery for a guided tour, a tasting of 3 tequilas, and a selection of Mexican snacks.

Maestro Dobel Experience (3 Hours)

If you’re looking for an experience focused on blending, this is your best option. You’ll become a tequila master for a day in a guided blending session. This experience includes a tasting of 3 Maestro Dobel varieties and your own personalized bottle in a special edition demijohn.

Tequilero Gourmet Experience (3 Hours)

Designed for true enthusiasts. In addition to a guided tour, you’ll take part in a blending workshop where you’ll create your own mix. At the end of the session, which includes a tasting of 6 Maestro Dobel tequilas, you’ll take your creation home in a personalized commemorative demijohn.

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More Information

Duration

1h 30m - 3h.

Included

Admission to La Rojeña Distillery

English–speaking guide (depending on the selected option)

Tasting of 1 or more types of tequila (depending on the selected option)

Personalized demijohn of tequila (depending on the selected option)

When to book?

You can book up until 12 hours before the activity as long as there are still places. Book now to guarantee your spot.

Type of voucher

Electronic. Show the voucher on your phone.

Accessibility

Not wheelchair accessible.

Sustainability conditions

All services published on Civitatis are carried out in accordance with our Sustainability Code.

Sustainability Code

Our providers commit to:

  • Provide a safe and satisfying experience.
  • Reduce, reuse, recycle.
  • Incorporate eco-conscious technologies.
  • Uphold fair employment standards.
  • Foster the growth of local communities.
  • Preserve the integrity of local culture.
  • Safeguard both cultural and environmental heritage.
  • Ensure ethical treatment of animals.
  • Operate with honesty and transparency.
  • Encourage sustainable behaviors among customers and staff.

This particular activity contributes as follows:

  • No printing of documentation required.

Pets

Not permitted.

Frequently asked questions

  • Q - Why do this activity with Civitatis?

    A - At Civitatis we guarantee the best quality and prices, click here if you want to know how we select our activities.

  • Q - How to book?

    A - To reserve the activity, choose the date and complete the form on this page. You will receive your confirmation immediately.

  • Q - Which local supplier will be providing the tour?

    A - Koyote Corporate name: Jorge Villarruel Amador Registered Office: Volcán Paricutín 4895, Guadalajara, Mexico Tax Identification Number (VAT ID): VIAJ8610153N5 Contact information Email: booking@koyotetours.com Phone: +52 33 1550 9681

If you have any other questions please contact us.

Meeting point

La Rojeña Distillery

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