Go City Passes & Other Tourist Cards in London

Go City Passes & Other Tourist Cards in London

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Go City Passes & Other Tourist Cards in London

A London city pass is one of the smartest purchases you can make before arriving in a city where individual attraction prices add up fast. With Tower Bridge, Westminster Abbey, St Paul's Cathedral, the Tower of London, and the London Eye all charging separately, a bundled pass that covers multiple sites in a single purchase makes both financial and logistical sense from day one.

Which London Pass Is Right for Your Trip?

Three passes are available on this page, each suited to a different type of trip:

  • Go City Explorer Pass: Choose a set number of attractions from a broad list and build your own itinerary. Top sites available include Tower Bridge, Westminster Abbey, and the Tower of London. Good value if you already know what you want to see and prefer flexibility over a fixed schedule. Savings of up to 50% compared to buying individually.
  • The London Pass: Day-based access to a wide catalog of London's top attractions including Westminster Abbey, the Tower of London, and St Paul's Cathedral. Available from 1 to 10 days, making it the strongest option for visitors planning a longer stay who want maximum coverage.
  • Merlin's Magical London Pass: Covers five family-friendly Merlin attractions including the London Eye and SEA LIFE London. The clear choice for visitors traveling with children.

Which London Pass Is Right for Your Trip

The passes on this page take two different approaches. The London Pass and the Go City Explorer Pass are structured around a broad selection of the city's top cultural and historical attractions, covering everything from the medieval Tower of London to Buckingham Palace and Big Ben. The Explorer Pass works on a choose-your-own format where you select a set number of attractions from the full list, giving you flexibility to build an itinerary around your interests. The London Pass covers a wider catalog and suits visitors planning a longer stay who want maximum access across multiple days. Merlin's Magical London Pass takes a different angle, focused on family-friendly experiences including the London Eye and SEA LIFE, and is the strongest option for visitors traveling with children. Each pass suits a different type of trip, so matching the coverage to your actual itinerary is the key decision.

Before You Go: Practical Tips

Activate your pass on the first day you plan to use it, since validity begins on first use. Check whether your pass runs on calendar days or consecutive 24-hour periods, as this affects how much you can realistically fit in on the final day of validity. Some popular attractions included in these passes, particularly those along the South Bank near the Millennium Bridge and Trafalgar Square, require pre-booked time slots even with a pass, so review the entry requirements on each individual product page before you go.

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