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Bright lights, confetti, ball pits and plenty of creativity await you at Color Factory Chicago. Come discover why it has been chosen as one of the best immersive art experiences in the United States!

Bright lights, confetti, ball pits and plenty of creativity await you at Color Factory Chicago. Come discover why it has been chosen as one of the best immersive art experiences in the United States!

Color Factory Chicago

Located inside the iconic Willis Tower, Color Factory is an interactive museum designed to awaken the senses and celebrate the diversity of color. Throughout its 14 immersive installations, you'll be immersed in a space designed by local and international artists that invites you to play. The most fun thing to do in Chicago!

What's more, the experience is designed so that you don't have to worry about a thing: the visit includes small surprise gifts, sweets, and a digital photo system scattered throughout the rooms so that you have the perfect souvenir of your visit to this multicolored universe.

The experience lasts approximately 1.5 hours.

Rooms & Experiences

During your visit, you'll explore the following rooms and experiences, all designed to awaken your senses:

  • Shades of Green: immerse yourself in a 240 m² (2,583 ft²) sea of more than 200,000 green balls, a fun tribute to the Chicago River during St. Patrick's Day. It even has two slides!
  • Confetti Room: experience a true visual feast in this installation inspired by the Chicago flag, where a shower of colorful confetti will envelop you completely.
  • Night Woods: walk through a unique immersive forest, created with more than 16 km (9.9 mi) of colored ribbons that offer a fascinating visual and tactile experience.
  • Mirror Maze: test your perception in this mirror maze designed to confuse your senses with reflections and flashes of color.
  • Windy Balloon Room: living up to the nickname "the Windy City," this room is filled with balloons that float constantly thanks to air currents, creating a perfect environment for play.
  • Taste of the Theater: participate in a "theater for the mouth," an interactive tasting where, through viewers, you'll learn to pair surprising flavors with different colors.
  • Scent Wall: what does Chicago smell like? On this interactive wall, you can discover iconic fragrances of the city, from the sweet aroma of popcorn to the famous deep-dish pizza.
  • Connect and Create: a guided activity designed to foster human connection through drawing exercises and shared creativity with your companions.
  • Color Horoscope: discover your personal color and its meanings based on your date of birth, according to Michele Bernhardt's astrology system.
View complete description

More Information

Duration

1h 30m.

Included

Admission to Color Factory Chicago

Digital photos of the experience

Sweets

When to book?

You can book up to the tour start time subject to availability. Book now to guarantee your spot.

Type of voucher

Electronic. Show the voucher on your phone.

Accessibility

Wheelchair accessible.

Sustainability conditions

All services published on Civitatis are carried out in accordance with our Sustainability Code.

Sustainability Code

Our providers commit to:

  • Provide a safe and satisfying experience.
  • Reduce, reuse, recycle.
  • Incorporate eco-conscious technologies.
  • Uphold fair employment standards.
  • Foster the growth of local communities.
  • Preserve the integrity of local culture.
  • Safeguard both cultural and environmental heritage.
  • Ensure ethical treatment of animals.
  • Operate with honesty and transparency.
  • Encourage sustainable behaviors among customers and staff.

This particular activity contributes as follows:

  • No printing of documentation required.

Pets

Not permitted.

Frequently asked questions

  • Q - What should we keep in mind before booking?

    A - Children under 18 must be accompanied by an adult at all times. As well as that, to access the venue, at least one person in the group must have an ID card or passport that matches the name on their ticket.

  • Q - Why do this activity with Civitatis?

    A - At Civitatis, we offer tickets at official prices, with full transparency and exclusive benefits for our users. In a few exceptional cases (less than 5%), these rates may be slightly higher than the ticket office price as they include booking fees and/or audio guides. The advantage is that your spot is guaranteed, and you won’t have to wait in line at the ticket office(although there may still be wait time at security and to access the monument).

  • Q - How to book?

    A - To reserve the activity, choose the date and complete the form on this page. You will receive your confirmation immediately.

  • Q - Which local supplier will be providing the tour?

    A - Color Factory Llc Chicago Corporate name: Color Factory LLC Registered Office: 12335, Kingsride Lane #408, Houston, United States Tax Identification Number (VAT ID): 832193235 Contact information Email: operations@colorfactory.co Phone:

  • Q - Is a minimum number of participants required?

    A - This activity requires a minimum of 1 participants. Should this number not be reached, we'll get in touch with you to offer alternatives.

If you have any other questions please contact us.

Meeting point

Color Factory Chicago

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